For the last year, we’ve been putting together something very new and very special.
It’s an online pattern magazine – we’re calling it Seamwork.
What is Seamwork?
Ok, I’m going to back up. Let me start by telling you how I like to sew.
- I love the occasional really juicy, challenging project like a coat that takes a few weeks.
- I love working on dresses and separates that take maybe a weekend (or longer) and involve some planning.
- And in between those, I love fitting in fast and satisfying projects where I get to experiment with something new.
It’s that balance that keeps me motivated. The big projects fill me with pride and get my brain going. The middle projects let me practice the fundamental skills and make fabulous things. And the quick projects fill up my wardrobe, give me a chance to play, and remind me how fun sewing can be.
Maybe you see where I’m going with this.
Our patterns are great for the first two categories, but with perhaps one exception (Mabel), they aren’t projects most of us can complete on a rainy afternoon when the mood strikes and you just want to make something new to wear (and have fun doing it).
I wanted to create more patterns like that – wardrobe staples you can put together in just a few hours. Simple but satisfying projects that complements (but don’t replace) our usual line.
But I didn’t want any old “quick and easy” patterns. I wanted projects that really give you a chance to do something new, to try a new skill or work with a new fabric – and to do it in a low-risk way.
Quick patterns, in-depth ideas
So that is how the idea came to me. What if we produced not just patterns, but an entire online magazine around them? What if each month, we produced in-depth articles on new sewing techniques, embellishment ideas, textiles, tips from designers, and more? And what if each issue came with lovely little patterns you could download to try out some new skills when the mood strikes?
I’d like to introduce you to our forthcoming digital magazine launching in December, Seamwork.
Each issue of Seamwork comes with two digital patterns that you can sew in three hours or less, making them easy to fit between your more involved sewing projects. Patterns include truly useful wardrobe items like knitwear, accessories, lingerie, loungewear, bags, and beautiful basics you can dress up. All can be sewn in 3 hours or less.
The articles in each issue take you in depth on sewing topics, from tips for sewing new fabrics to embroidery ideas to vintage details. It’s like this blog, but… more. More depth, more ideas, more pretty, more writers.
I know you’ll have questions, so let’s see if I can preemptively answer some of them.
- Seamwork patterns will be all digital. That’s what will allow us to produce them each month without going broke! If you aren’t into digital patterns, see number 2.
- We’ll still be producing our printed pattern line, and just as many of them. This won’t affect our printed patterns, except it might allow us to do a few more challenging patterns as well. The goal is balance.
- You can subscribe to Seamwork and get the two patterns each month for a low rate. We planned it to be a super affordable way to sew.
Basically, I wanted to price it so that even if you don’t make all the patterns, you could still easily get your money’s worth making just some of them (and maybe saving some for later).
- Anyone will be able to read the magazine online, whether you subscribe or not. But subscribers will get the patterns and any extra bonuses we offer in the future.
- At first, patterns will be exclusive to subscribers. We may eventually sell them individually, but we’re still figuring that out. Mainly for technical reasons.
- Gift subscriptions will be available in various amounts (so now you have something to add to your holiday wishlist).
- Patterns included in the subscription will be in our new size range of 0 to 26 (or XS to 3X).
I’d love to hear your feedback.
Even more, I’d love to hear your ideas on the types of patterns you’d like to see in the magazine. We have several months of patterns in the works, but I’m quite open to what you’d like to see, especially in Summer and Fall 2015. Remember, these will be quick and versatile (so more involved projects are still welcome, but will more likely be in our regular pattern line).
Write for us!
Finally, we are looking for writers! If you have an idea for a truly amazing sewing article, join us!
I’ll be publishing a call for submissions tomorrow with full details on how to submit an article to us and writing guidelines. Think fabric guides, techniques, beautiful embellishments, and even short essays. If you are a professional or semi-professional sewing writer (or want to become one), we’d love to hear from you.
Get a preview, win free patterns
If you want to see a preview of the types of things we’ll be publishing, enter your email address to get on the preview list.
I’ll be sending out more on the first issue launching December 1st, and maybe even a preview look at the first two patterns.
When you sign up at the link below, you’ll also be given a special link that you can share with others. For each friend that also signs up for our preview list, you’ll be entered for a chance to win one of five one-year pattern subscriptions – that will be 24 patterns (!).
In other words, the more friends you share with, the more chances to win!
I hope you’re as excited about this as I am. More patterns, more tutorials, more everything in 2015 and beyond!