Let’s give a warm welcome to Lin Hendrix of Linnie Darling, our second participant in the Partnership Program! Lin’s lovely online shop offers a variety of new and resale craft products.
Q&A With Shop Owner, Lin
How did you start this unique online shop?
I’ve been sewing since I was three and knitting and crocheting almost as long and pretty much grew up with the idea that one made one’s own clothes or textile items first and only turned to stores as a last resource. As you can imagine, I amassed a huge stash of fabric and yarn, patterns, everything!
I started listing my de-stash fabric and yarn on Etsy in 2011. That did pretty well, and I started my own website a year later.
What kind of products do you offer?
Fabric I’d sew with: unusual weaves, prints and quality fibers with an emphasis on casual. Silky lawns, hemp and organics, linen and rayon or cotton knits and a smattering of pretty silks. I offer free swatches to buyers, so they know what they’re getting.
I stock several indie sewing pattern lines, a selection of colorful yarns and a few trims and hard to find notions.
Is there any chance of a brick and mortar store opening in Austin?
One of my goals is to eventually have the definitive sewing and knitting destination in Austin. There is definitely a vision for a unique and compelling retail shop. When? Probably not anytime soon. I need to grow my business more first.
How do you balance running the shop and working a day job?
I don’t. I’m always burning the candle at both ends. It can be tough sometimes, but I look forward to the day when I can quit the day job and devote 100% to Linnie Darling.
Does anyone else help you manage the shop, or is it a one woman show?
Just little ol’ me. My boyfriend is often drafted into holding up fabric bolts for me to photograph. I pay him with home cooked meals and dinner out.
Got any cute animals?
Absolutely. Monty, aka Loverboy, and Angelita Katrina. My two darling tuxies help me with the computer aspects—sadly they are too furry to be allowed into the yarn and fabric studio.
What is your favorite part about being the owner of Linnie Darling?
I love love love fabric and yarn, color and texture, and being allowed to be part of someone’s creative process.
My philosophy is to try to offer high quality textiles at a lower than usual price. I want folks sewing and knitting and making stuff, not worrying about being able to afford a pretty fabric. It’s important for people to create; from a lowly dishcloth to a fancy party dress. It makes the world a better place.
Lin has kindly offered to give away 2.5 yards of any silk/cotton voile blends from her store. Wow!
Here are just two of the lovely prints you could choose from if you win:
If you’d like to create something lovely with this fabric, leave a comment telling us your favorite thing you learned about Linnie Darling from this post.
Leave your comment by midnight on Wednesday 9/4. We will randomly generate a winner, and contact them via email on Thursday 9/5.